Netflix

2020 -2024

As the lead designer, I spearheaded the redesign of Netflix’s platform, focusing on creating a more intuitive and engaging user experience. This comprehensive project involved the introduction of advanced search functionalities, a streamlined product catalog, price comparison features, and integrated user reviews, among other enhancements.

Key Contributions:

  • Enhanced Search Functionality: Developed an advanced search system that allows users to easily find content aligned with their preferences.
  • Product Catalog Redesign: Revamped the browsing interface to showcase Netflix’s extensive library in a more organized and visually appealing manner.
  • Price Comparison Integration: Implemented a feature enabling users to compare subscription plans, ensuring transparency and informed decision-making.
  • User Reviews System: Introduced a platform for user-generated reviews, fostering a community-driven approach to content discovery.

This project aimed to not only improve the aesthetics of the Netflix platform but also to significantly enhance usability, making content discovery a seamless and personalized experience for its vast user base.

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Key Contributions:

  • Enhanced Search Functionality: Developed an advanced search system that allows users to easily find content aligned with their preferences.
  • Product Catalog Redesign: Revamped the browsing interface to showcase Netflix’s extensive library in a more organized and visually appealing manner.
  • Price Comparison Integration: Implemented a feature enabling users to compare subscription plans, ensuring transparency and informed decision-making.
  • User Reviews System: Introduced a platform for user-generated reviews, fostering a community-driven approach to content discovery.

This project aimed to not only improve the aesthetics of the Netflix platform but also to significantly enhance usability, making content discovery a seamless and personalized experience for its vast user base.